Reading List


H. E. Cook, Product Management: Value, Quality, Cost, Price, Profit, and Organization, Chapman & Hall, London, 1997, ISBN 0 412 79940 5.

Commentary: This book describes how to plan new products in terms of their forecasted profitability, how competing products influence the bottom-line, how to design and analyze experiments to determine the best subsystem and component alternatives from a strategic perspective, and how to structure teams to manage the process.

|| Classical Decision Theories || Applications of Utility Theory to Engineering Design || Uncertainty Analysis || Theories on Decision-Based Design || Design Taxonomy || Human Thinking and Learning Process || Value || Publications Relevant to DBD from Workshop Participants ||